Both new car dealerships and used car traders are facing a challenging time in the market in times of financial uncertainty. Image Credit The Society of Motor Manufacturers and Traders’ latest figures on new car sales show
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How scent marketing is being used to sell cars
Smell is perhaps one of the most underrated senses, although aromas can be extremely powerful in evoking connections to past events and strong emotions. Generating and harnessing emotions can be vital when inspiring consumers to purchase new